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Conferma

Informazioni sul webinar

Per comprendere davvero i propri clienti è fondamentale avere una visione completa di ciò che la Customer Experience rappresenta. Le esigenze dei clienti influenzano il modo in cui le aziende lavorano, anche con le informazioni sui prodotti: questo processo è in continua espansione, e porta retailers e produttori a introdurre nuove normative e regole per gestire al meglio i propri dati anagrafici. La presenza di contenuti di prodotti affidabili e dettagliati rimane essenziale.

Allo stesso tempo, il panorama dell'e-Commerce si è evoluto, portando le aziende a sviluppare un approccio omnicanale verso l’organizzazione dei dati di prodotto, per seguire le esigenze del mercato globale.

In questo webinar esploreremo la crescente sinergia tra e-Commerce e gestione dei Master Data,  e scopriremo perché ogni azienda dovrebbere disporre di un sistema completo ed affidabile per affrontare le sfide di mercato presenti e future.

Agenda

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Relatori

  • Fabrizio Fesani
    Fabrizio Fesani IT Manager, @Frutarom
  • Mathilde Charette
    Mathilde Charette IT Project Manager @ Auchan
  • Katya Kancheva
    Katya Kancheva Business Solution Manager @Comarch
    Lavora in Comarch come responsabile di soluzioni aziendali, specializzata in consulenza pre-vendita EDI / Master Data Management e E-Invoicing , per aziende multinazionali per il mercato Italiano. Laureata in Economia aziendale presso la Ritsumeikan Asia Pacific University di Beppu, in Giappone, seguita da MSc Management presso la Robert Gordon University di Aberdeen, in Scozia, dove è iniziato il suo interesse per le soluzioni di business globali. Dalla posizione di account / project manager per le comunicazioni aziendali digitali per società quotate in Italia e all'estero, in Message Group, ha maturato esperienza internazionale, attenzione e interesse per l'innovazione digitale. Il suo interesse a crescere in un gruppo internazionale focalizzato sulla risoluzione di complessi problemi IT l'ha portata a scegliere il Gruppo Comarch.
  • Agnieszka Szymecka-Wesołowska
    Agnieszka Szymecka-Wesołowska Partner, @Law Food
    Consulente legale, partner e co-fondatore del Centro di diritto alimentare A. Szymecka-Wesołowska, D. Szostek sp.j. (www.food-law.pl); è specializzato nella consulenza legale per aziende agroalimentari in materia di diritto alimentare. Pratica da oltre 10 anni. Docente accademico nel campo del diritto alimentare (presso l'Università Kozminski di Varsavia e presso la Warsaw School of Economics). Ha conseguito il dottorato presso l'Università degli Studi di Macerata (Italia) presso la Facoltà di Giurisprudenza, la specializzazione in diritto agrario nazionale e comunitario (2007) - laurea riconosciuta presso l'Università degli Adam Mickiewicz a Poznań. Membro del consiglio di esperti del Consiglio nazionale degli integratori e dei nutrienti; membro del consiglio dell'Istituto europeo di integratori e sostanze nutritive (www.eisd.pl). Membro dell'Associazione polacca degli avvocati agrari e dell'Associazione europea di diritto alimentare. Autore di numerose pubblicazioni nel campo del diritto agroalimentare nel Paese e all'estero, tra cui competenze di ricerca per istituzioni pubbliche nel campo del diritto e delle politiche agroalimentari.

Event coordinator