Join us Tuesday, June 28th as we examine insights collected from more than 500 loyalty program decision-makers around the globe and present a realistic view of today’s loyalty market. From what types of functionalities you should be offering to what you should be looking for in a loyalty vendor, we’re giving you the full scoop on launching and maintaining a successful loyalty program.
We also aim to identify the biggest challenges and opportunities in loyalty program management and discuss technological and business solutions that will drive customer loyalty in the years to come. Guest speaker Victoria McRitchie, Principal Consultant at Forrester, will discuss the current state of loyalty and how to make your program thrive. Paula Thomas - Founder and Show Host - Let's Talk Loyalty Podcast, Łukasz Słoniewski - Head of R&D - Loyalty & Marketing Solutions at Comarch and Christopher Sandstrom - Director of Marketing at Comarch North America will also appear in the webinar.
- Paula Thomas Founder and Show Host - Let's Talk Loyalty PodcastWith over twenty-five years blue-chip marketing experience, Paula is now an award-winning podcaster, hosting interviews and articles for her show “Let’s Talk Loyalty”, the world’s first podcast for loyalty marketing professionals. Her show is ranked in the top 5% of all podcasts worldwide. Guests to date have included loyalty leaders from Microsoft, Ikea, American Airlines, Emirates Airlines and Boots UK among others and she has released over two hundred episodes on loyalty topics. She is a former judge for the “Loyalty Magazine Awards”, and the author of the book “Driving Loyalty in Convenience Retail”. She holds an MBA from Ireland’s top university and is a “Certified Loyalty Marketing Professional”.
- Victoria McRitchie Principal Consultant, Custom Analytics EMEABackground: As a principal consultant with Forrester’s custom data analytics team, Victoria employs primary research data to address the opportunities and challenges that marketing and business technology leaders face. She works with both custom survey data as well as syndicated market research from Forrester's Consumer and Business Technographics® products. Technographics focuses on technology’s impact on consumer and business trends and demands by utilizing data collected in North America, Europe, Asia Pacific, and Latin America. In her current role, Victoria uses her expertise in data analysis and visualization to deliver strategic insights to clients using insights-driven storytelling rather than just number crunching. Previous Work Experience: Prior to joining Forrester in 2012, Victoria worked for Experian, managing and delivering data projects, including customized segmentations, market penetration analysis, and pipeline forecast models. Previously, she worked in the public sector, managing quantitative and qualitative analysis projects, covering community safety, youth offending, crime, and antisocial behavior.
- Lukasz Sloniewski Head of R&D - Loyalty & Marketing Solutions at ComarchŁukasz Słoniewski is Head of R&D - Loyalty & Marketing Solutions with 15 years of experience at Comarch. He is currently responsible for development, sales, delivery and maintenance of Loyalty Marketing Cloud (LMC) - Comarch’s latest ecosystem for marketing and loyalty management teams in both B2C and B2B context.
- Christopher Sandstrom Director of Marketing at Comarch North AmericaChristopher is the Marketing Director at Comarch who is responsible for the growth and success of Comarch’s products and services in the North American market. He is passionate about optimizing business operations and recognizes the value in providing brands with the tools they need to grow their business.