About webinar
“Customer satisfaction is worthless. Customer loyalty is priceless.”
- Jeffrey Gitomer -
… is a bold statement, but non the less very true. We as companies do not want customers to be happy once, we want them to keep coming back for more.
During this webinar, we give the floor to three marketing and loyalty experts from Belgium and the Netherlands, who will each from their own perspective share the importance of achieving customer loyalty as well as their finest techniques for doing so.
“Loyalty” is often misunderstood and seen as a vague term, which is why our team of panelists will start the show by defining what customer loyalty actually is, and why it is crucial for all businesses and industries. They will go into the key components of customer loyalty, present ways of making it measurable, and show how to improve strategy.
After this, we will tap into why many companies have difficulties achieving and/or improving this area of their business, and how to solve these issues one by one. Our experts will share with you what is needed to set up and implement an effective loyalty strategy and win over more clients for the long haul.
During this jam-packed one-hour session we will touch on several important aspects of the topic, such as client on-boarding, KPIs, rewards, communication, promotions… and much more.
You do not want to miss out on this free of charge webinar, so do not hesitate further and register now!
Agenda
Speakers
Jeroen De Wever Co-Founder @ We Can MarketingJeroen is co-founder of We Can Marketing, a marketing agency that has a strong focus on loyalty solutions in online and offline environments. Jeroen has over 25 years of experience in data-driven marketing and customer loyalty.
Bulent Candan Co-founder @ We Can MarketingBulent is co-founder of We Can Marketing, with broad experience and a track record in online, offline and virtual business transformation challenges.
Niels De Smet Sales Manager @ ComarchSales Manager for Comarch in the Benelux. Warmly welcoming new prospects and managing the international projects for our current accounts.
Geraldine Vercruysse Senior Business Solutions Manager Loyalty & MKT @ ComarchAs a Loyalty & Marketing Automation Solutions Expert, Geraldine has over 10 years of experience in MarTech. She advises brands - locally and internationally - on creating "best in class" customer engagement techniques, with a focus on optimizing the customer experience and customer retention.
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About the organizer
At Comarch, we see ourselves as a partner of companies that have the ambition to get closer to their customers and win over their hearts. Comarch provides companies with guidance and powerful IT tools to get to know their client base. It is in this spirit that we hope to welcome you during this webinar. With this event, we aim to create an open environment for networking and knowledge exchange in the field of marketing and loyalty.