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Conferma

Informazioni sul webinar

Oggi più che mai le aziende che operano nel retail interagiscono e comunicano con i propri clienti su una moltitudine di canali, di conseguenza è sempre più importante implementare una strategia di Marketing integrato: vista unica di cliente e cabina unica di regia della Customer Experience.
           
Si tratta di un approccio che per essere efficace e gestibile richiede un ecosistema di marketing integrato come Loyalty Marketing Cloud, dove analytics, campaign management e loyalty formano un tutt'uno integrato.Con la testimonianza di Aziende del settore vedremo quali risultati e benefici ci si può attendere e quali sono gli errori da evitare.
                              
Non perdere l'evento organizzato da ComarchLargo Consumo: salvalo sul tuo calendario!

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Relatori

  • Armando Garosci
    Armando Garosci Direttore, @ Largo Consumo
  • Marco Ricci
    Marco Ricci Loyalty Solutions Expert & Partner Channel Manager, @Comarch
  • Nadia  Olivero
    Nadia Olivero Professore Associato in Consumer Psychology e Marketing Management, @ Università degli Studi di Milano Bicocca
  • Roberto  Merlini
    Roberto Merlini Chief Customer Officer, @ Feltrinelli
  • Roberta Girotti
    Roberta Girotti Responsabile Fidelizzazione e Iniziative Speciali, Coop Alleanza 3.0
  • Giulio Zotteri
    Giulio Zotteri Direttore Marketing Strategico, @Mondo Convenienza

Event coordinator