Creating a Top‑Shelf Customer Experience

Bill Hanifin is CEO Wise Marketer Group (WMG) and a Certified Loyalty Marketing Professional (CLMP™). Bill is responsible for the overall management and growth of Wise Marketer Group and serves as the Managing Editor of TheWiseMarketer.com (TWM).TWM is known as the Global Voice of Customer Loyalty and is the acknowledged global source of news, education and research serving the Customer Engagement, Loyalty, CRM, and Digital Marketing industry worldwide. TWM has a highly engaged newsletter subscribership in excess of 14,000 representing over 120 countries.WMG operates The Loyalty Academy™ (TLA), which offers the first educational program for marketing professionals in the industry, the Certified Loyalty Marketing Professional™ (CLMP). Loyalty Academy™ offers public workshops for loyalty marketing training and provides corporate training to global brands.TLA currently has certified 580 marketing professionals in 41 countries. TLA maintains an annual calendar of certification workshops, with events confirmed in 2023 in Dubai, Amsterdam, Morocco, Singapore, Melbourne AUS. Additional events are pending for Cape Town, India, UK, and US.Over a twenty plus year career as a strategist and business development expert in customer loyalty, Bill has created, implemented, managed, and measured Customer Marketing strategies for well-recognized brands. Most of this work was delivered through his strategic advisory firm Hanifin Loyalty, which he operated between 2006 – 2022. Bill has worked with American Express, Circle K, Denny’s, Lucky Brands, Master Card, Maverik, McGraw Hill, Panera Bread, Redbox, 7-Eleven, Scotiabank, Shell, Visa, and many more.Bill has a comprehensive understanding of the complexities of Customer Loyalty in virtually every customer facing brand and retail sector as well as in numerous geographic markets. Bill worked with brands across Latin America for several years, launching cobrand payment card rewards programs through Visa and MasterCard, hotel and retail loyalty programs and multiple coalition programs that are still operating today.Bill is passionate about understanding the driving forces of customer engagement and consumer purchase decision making. His financial background has enabled a unique set of tools and intellectual property in the financial modeling and management of customer loyalty programs. He has pioneered the creation of a methodology to approach customer loyalty planning through a holistic corporate approach that invokes the cooperation of cross-functional leadership and C-Suite support.

Sara graduated in Management Engineering from Politecnico di Milano, with a specialization in ICT & Business Management. She has been working at Digital Innovation Observatories since 2015 and she has studied digitalization in different areas and sectors (Mobile Enterprise, Sports, Insurance). She is currently Senior Researcher of the Omnichannel Customer Experience Observatory and the Digital B2b Observatory. She is also Project Manager of the new roundtable focused on "B2b Customer Experience".

I am a leader and entrepreneur with more than 20 years of expertise cultivating vision, product, operations, and strategy to facilitate positive customer, team and enterprise outcomes. As a visionary, strategist, product manager, and business development expert, I am accustomed to securing and managing relationships with well known clientele including Nike, Disney and Ford as well as developing and implementing solutions, ideas, and concepts that drive business success. A recognized leader in Agile XP and lean software development I help transform the way Fortune 100 enterprises build software. Whenever I can, I love to swim, ski and sail with family and friends.

Christopher is responsible for the growth and success of Comarch’s products and services in the North American market. He is passionate about optimizing business operations and recognizes the value in providing brands with the tools they need to grow their business.

Katarzyna is a consulting expert within the CRM & Marketing Solutions Department dealing with Business Process Modelling, Business Process Outsourcing, Strategic and Operational Consulting for Loyalty Programs, Product Management, Marketing Strategy Development, and Partner Onboarding.