Creating a great customer experience is a predecessor for generating high engagement levels which in turn lead to long term customer loyalty. What are the key components of a top-shelf customer experience?
This webinar brings together a panel of marketing leaders composed of brand marketers, academics, publishers, and solution providers. This facilitated discussion will draw from multiple perspectives to frame up what it takes to create a stellar Customer Experience.
As background for the discussion, the group reviewed research papers as well as personal business perspectives.
- A report authored 5 July 2022 by Gartner® analyst Michael Chiu cited a set of Top 10 Customer Experience Metrics based on recent research*. Gartner had conducted a survey of IT and business technologist CX leaders in 4Q21 to examine organizations’ CX priorities, challenges, metrics, governance structures and technology investments.
- Latest research published by Politecnico di Milano on the Omnichannel Customer Experience. The Observatory was established in 2017 to support companies in understanding the impacts of a customer-centric approach, starting from customer relationship processes.
- Quantitative research studies from The Wise Marketer that explore the attitudes, opinions, behaviors and demographics of consumer audiences within the loyalty industry.
- Comarch client success stories.
Join us for this rare opportunity to hear from brands including Ford, Politecnico di Milano and Comarch.
*Quick Answer: What Are the Top 10 Customer Experience Metrics? Published 5 July 2022.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
- Bill Hanifin CEO Wise Marketer Group (WMG), Certified Loyalty Marketing Professional™ (CLMP)
- Sara Zagaria Senior Researcher of Omnichannel Customer Experience Observatory, Politecnico di Milano
- Ralph Harrington Group Product Owner FordPass Rewards, Ford Motor Company
- Christopher Sandstrom Director of Strategy & Growth Americas, Comarch
- Katarzyna Kulczycka Senior Manager for Loyalty Marketing Professional Services, Comarch