Does your business need emotional loyalty? Or maybe these days it’s all about discounts and money your customers can save? Is emotional loyalty even a thing?
There are just a few questions we’ll try to answer during our upcoming webinar (September 26th, 9:00 a.m. CEST) on how to create loyalty magic in different industries. After all, setting up a loyalty program is just a start – and often way too little to actually engage customers in the long haul.
Need proof? According to research by Capgemini, as much as 90% of consumers have a negative approach to loyalty schemes they take part in, and after a while, they often stop getting involved with them at all.
That’s why to discover what stands behind true and long-lasting loyalty that generates profits and elevates your brand, we need to take a closer look into the psychology behind customer behavior. Let’s find out what takes your brand from a goods provider to a friend and get to the bottom of the emotional/discount-focused loyalty dilemma once and for all.
Featuring marketing experts such as Adam Posner from The Point of Loyalty, Comarch’s Marlena Półrola, Deepak Pradhan from ADNOC Distribution and Gunther Everaert from Motisha, this webinar will help you understand the tricky balance that building true loyalty takes and show you how to create moments of magic for a next-level customer engagement.
- Adam Posner CEO and Founder of The Point of LoyaltyAdam is an independent customer loyalty specialist and has been a data-driven marketer for over 29 years. In 2007 he founded the direct marketing agency Directivity and in 2017 established a divisional brand – The Point of Loyalty. He is a Certified Loyalty Marketing Professional - CLMP™ and the creator of the Loyalty Program Experience Index SPVx TM - a rating of a loyalty program by its members based on their experience with the program weighted against three key variables of how Simple (S), Personal (P) and Valuable (V) the program is to them. The Point of Loyalty is dedicated to building thriving customer loyalty assets based on their proven framework - ‘Profit from the seven zones of loyalty program performance’. Adam has designed and deployed customer loyalty, rewards and membership program strategies, customer and member research for organisations operating in retail (various categories of retail), hospitality, hotels & holiday parks, child-care, financial services, shopping centres, leisure and entertainment, trade, education and B2B industries. Since 2013, he has commissioned, co-authored and is author of 16 in-depth Australian and New Zealand customer loyalty and loyalty program research studies For Love or Money™ . The research has been accessed both nationally and internationally. It has also featured in the media where Adam has provided interviews and insights on loyalty programs. Adam presents on customer loyalty and loyalty programs nationally and internationally.
- Marlena Polrola Business Solutions Consultant at ComarchSenior Loyalty Consultant, with over 9 years of MarTech experience. As a marketing professional with a deep understanding of loyalty strategies and industry trends, she advises brands in shaping best-in-class customer engagements technics.
- Deepak Pradhan Head of Loyalty Program at ADNOC DistributionDeepak is a senior loyalty marketing, and CRM expert, having worked in various industries like oil & gas, fashion retail, banking & insurance. Designing and nurturing loyalty programs has been a passion for him. He has collaborated with major principal brands across the globe with a focus on markets in MENA, India, and Southeast Asia, working for brands like Marks & Spencer, IKEA, Abu Dhabi National Oil Company, ACE Hardware, Watsons, Robinsons, whilst building loyalty programs for them, namely Blue Rewards, ADNOC Rewards, M&S Club Loyalty Program, Watsons Loyalty Program, etc. He also has expertise in designing and implementing branding programs, gift card portfolios, digital & social media marketing.
- Gunther Everaert CEO and Founder of MotishaGunther Everaert is CEO and Founder of Motisha, the award-winning and leading global Enterprise Engagement Software company. Motisha empowers organisations across the world by providing the tools to help them inspire the human spirit by engaging One Customer, One Employee and One Partner at a time. Motisha was founded in 2002 and has helped some of the world’s most admired companies recognise their positivity & creativity. Motisha is headquartered in Bruges, Belgium.