About event
Join us for an insightful exploration of the intersection between artificial intelligence and business strategy, as we examine "Beyond the Hype: A Business-First Approach to AI in Marketing."
In her presentation, Linda Cereda - Global Head of Marketing Data at Nike - will guide us through the practical realities of AI, moving past the buzzwords to focus on a tangible application. She will discuss a business-first approach to AI for brands and retailers, illuminating how these strategies can be effectively leveraged to drive genuine results and sustainable growth in a changing digital landscape.
This event will also provide a unique platform for meaningful dialogue, fostering an open exchange on how these technologies are reshaping the way brands build relationships with their customers.
Don't miss this opportunity to gain actionable insights from a leading industry expert and connect with peers in an inspiring setting.
Agenda
Speakers
Linda Cereda Global Head of Marketing Data at Nike
Niels De Smet Sales Director Western Europe, Comarch
Geraldine Vercruysse Senior Consulting Manager Europe, Comarch
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Place
De L'Europe | Amsterdam
- De L'Europe | Amsterdam Nieuwe Doelenstraat 2-14, 1012 CP Amsterdam, Holandia
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De L'Europe | Amsterdam
Nieuwe Doelenstraat 2-14, 1012 CP Amsterdam, Holandia