About webinar
Join us for the Loyalty Marketing Strategy Event of the Year…
Loyalty programs seize the throne.
On October 7th, the cast of Comarch, featuring guest speakers from Forrester, will bring you a spectacle as you've never seen before.
Prepare for an unforgettable experience as we flip the script on traditional “webinars” in favour of afour-act play structure, presenting the latest market trends and developments in loyalty marketing, as well as key recommendations and quick-wins to get the most out of your customer engagement strategy.
Will our characters and their stories be as compelling as you would expect? There is only one way to find out…
Join us
Agenda
- Act One
The Current State of Customer Loyalty
- Act Two
Insider Insights: How to Get the Most Out of Your Loyalty Strategy
- Act Three
From Strategy to Execution: All You Need to Turn Your Ideas Into Reality
- Act Four
The Ultimate Goal: Beyond the Loyalty Program
Need more information? Contact us!
If you have any questions about this webinar, feel free to contact our event coordinator:
Joanna Kamycka
joanna.kamycka@comarch.com
Speakers
Emily Collins Interim Research DirectorEmily Collins serves B2C marketing professionals. She leads a team of analysts who help clients develop marketing strategies that drive customer obsession and growth. Her team focuses on omnichannel advertising, social marketing, content strategy and intelligence, marketing measurement, and loyalty. Emily also leads Forrester's customer loyalty and communities coverage. Her research examines loyalty strategy; loyalty programs; consumer trends; and the tools, skills, and processes B2C marketers need to manage and measure loyal customer relationships. She has been cited frequently in publications such as AdAge, CMSWire, CNBC, Direct Marketing News, Forbes, Fortune, and the New York Times.
Łukasz Słoniewski Consulting DirectorConsulting Director at Comarch, for last 13 years helping the Clients to design the best loyalty proposition for their Clients with the use of latest available technologies. Engaged in designing the business & IT solutions for loyalty programs of Ford, Auchan, BP, Coca-Cola and many others. Big fan of video games and thus a promoter of using gamification techniques within the loyalty and motivation schemes.
Robert Galinski IT Business Solution ManagerIT Business Solution Manager at Comarch with retail, FMCG and fintech advisory experience. Former strategy consultant responsible for customer loyalty and engagement solutions, keen on technology and how it can actually make our life better.
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Emily Collins
Interim Research Director
Emily Collins serves B2C marketing professionals. She leads a team of analysts who help clients develop marketing strategies that drive customer obsession and growth. Her team focuses on omnichannel advertising, social marketing, content strategy and intelligence, marketing measurement, and loyalty.
Emily also leads Forrester's customer loyalty and communities coverage. Her research examines loyalty strategy; loyalty programs; consumer trends; and the tools, skills, and processes B2C marketers need to manage and measure loyal customer relationships. She has been cited frequently in publications such as AdAge, CMSWire, CNBC, Direct Marketing News, Forbes, Fortune, and the New York Times.
Łukasz Słoniewski
Consulting Director
Consulting Director at Comarch, for last 13 years helping the Clients to design the best loyalty proposition for their Clients with the use of latest available technologies. Engaged in designing the business & IT solutions for loyalty programs of Ford, Auchan, BP, Coca-Cola and many others. Big fan of video games and thus a promoter of using gamification techniques within the loyalty and motivation schemes.
Robert Galinski
IT Business Solution Manager
IT Business Solution Manager at Comarch with retail, FMCG and fintech advisory experience. Former strategy consultant responsible for customer loyalty and engagement solutions, keen on technology and how it can actually make our life better.