Personalization in Practice: Crafting Loyalty Programs for Saudi Consumers

Senior Loyalty Consultant, with over 9 years of MarTech experience. As a marketing professional with a deep understanding of loyalty strategies and industry trends, she advises brands in shaping best-in-class customer engagements technics.

Marcin Kozłowski is an accomplished business leader with over a decade of experience in driving revenue growth, business strategy, and product-market fit. As the Chief Revenue Officer at Vintom, he has played a pivotal role in scaling the company's global footprint, successfully expanding its operations into more than 30 international markets, including the United States, the United Kingdom, France, the Czech Republic, Slovakia, Mexico, Singapore, Vietnam, Thailand, and Taiwan. His expertise lies in developing go-to-market strategies, forging high-impact partnerships, and leading international business expansion efforts. Prior to joining Vintom, Marcin led global soft-landing programs for over two years, managing the prestigious Ready To Go! initiative, which facilitated market entry programs in Silicon Valley, London, Shanghai, and Tel Aviv. These programs provided growth-stage startups with essential business development opportunities, investor access, and mentorship in some of the world's most competitive markets. Marcin is an active member of Tech London Advocates, a global network of senior technology leaders, investors, and policymakers. Throughout his career, he has collaborated with Google Campus (London, Mountain View, Warsaw), Techstars London, US Market Access Center, D-Lab by Kimberly Clark, Co-Way (China), and numerous other organizations dedicated to fostering innovation and entrepreneurship. He holds a Master’s degree in Economics from Lancaster University (UK). As a thought leader, he contributes to various industry publications, including the Poland China Business Magazine. Beyond his professional pursuits, Marcin is passionate about endurance sports and martial arts—he is an ultramarathon trail runner, a Sambo practitioner. Plays cello. He is also a proud father of two.

Wojciech Kempny is a Consulting Director, specializing in Loyalty and Customer Experience & Engagement projects in the Middle East. He has been working in Comarch for the past 9 years and has worked with the biggest companies in the GCC in the retail, banking and government sectors. Wojciech has concentrated his career on the Middle East and GCC and has lived and worked in the region for over 13 years. This local experience is an invaluable asset when cooperating with companies that are looking to create or revamp their loyalty and customer experience strategies in the region.

A strategic professional with over 7 years of experience in market intelligence, customer experience, and consumer behavior analysis across the automotive, payments, and retail sectors. He holds an Executive Master’s in Public Administration, combining analytical depth with a customer-first mindset to support loyalty-building and strengthen brand engagement.

Emma was born and educated in the UK from Swindon College and Southampton Institute with over 20 years’ experience working in the UK, Europe, Americas and the Middle East. Since 2008, Emma has led various teams Globally at Flextronics, SAP, SAS and now currently Loylogic.

With over a decade of experience in the airline industry, he currently serves as the General Manager of Operations and IT at SAUDI AIRLINES. Throughout his career, he has built deep expertise in customer service and operational excellence, particularly through his leadership in managing the airline’s Loyalty Program Operations. In his current role, he focuses on driving innovation and efficiency across both operational and IT strategies to ensure seamless customer experiences and elevate industry standards. Committed to the company’s vision, he leads his team in delivering forward-thinking solutions that support growth and operational success in the ever-evolving aviation sector.